WEB & ux/ui DESIGNER
LOW-CODE WEB DEVELOPMENT
Impressive animated websites using Tilda, Squarespace, Webflow & Framer
WEB, UX/UI & PRODUCT DESIGN
Research, JTBD, User Flow, architecture, marketing, storytelling, style and usability

CREATIVE UX/UI DESIGN
FOR PROJECTS & SERVICES
WITH A TOUCH OF SENCE AND BEAUTY

CREATIVE
UX/UI DESIGN
FOR PROJECTS & SERVICES
WITH A TOUCH
OF SENCE AND BEAUTY
* empathy * imperfect balance * simple & sophisticated * touch of sence * empathy * imperfect balance * simple & sophisticated
20+ YEARS OF EXPERIENCE
120+ PROJECTS
I CREATE EFFICIENT & EYE-CATCHING WEBSITES, PRODUCTS & SERVICES
delivering the essence of the message, story, style and atmosphere of the project to achieve the goals of communication with your audience.
products and services, B2C & B2B e‑commerce, promo sites and landings
HI, I AM SASHA ROMANOV
in UX/UI & web design, web development, marketing, editorial and content work
Golubitskoe ART Foundation
UX/UI design and website development for the Art Foundation in the winery space in the Krasnodar Territory. A concise combination of standard and custom blocks. Modifications of custom functionality through JS/CSS. 2 language versions + newsletter design.
UX/UI DESIGN + TILDA + JS • 2020
PROJECTS
accounting and lEGAL reference service PRO.ELCODE
UX/UI design of information and reference service PRO.ELCODE that helps accountants, lawyers and HR specialists to work with the Consultant.Plus system. Creating a visual style of the product, interacting with management and developers, processing and implementing test results and feedback from service users.
UX/UI DESIGN • FIGMA • 2021
KubeCastle SERVICE for server projects initialization
KubeCastle is a desktop SaaS constructor for experienced programmers to quickly initialize projects and connect standard modules and components. UX/UI design, visual style, illustrations and icons, design system and UI kit setting up.
UX/UI DESIGN • FIGMA • 2023
Fivelements Habitat Hong Kong
UX/UI DESIGN + TILDA • 2019
UX/UI design, visual style and web development of a complex website for the international wellness brand Fivelements. Created for the opening of the Fivelements Habitat Wellness Center in the business district of Hong Kong. In English, with a short version in Chinese.
DESIGN + TILDA • 2021
UX/UI design and website development for Italian production company that develops and implements innovative concepts of wellness spaces, communities and retreat centers around the world.
Alchemy Concepts
CLASSIC WOMEN'S CLOTHING BRAND AKIMBO
UX/UI design and development of a B2B wholesale store of a Russian manufacturer of women's clothing. Buyers personal accounts, integration with 1C-storage and wholesale ordering of model ranges in sizes.
UI/UX DESIGN + WOOCOMMERCE + 1C • 2018
RBC SMART TV AppLICATION
UI/UX DESIGN • 2013
Redesign of the RosBusinessConsulting SMART TV application in two interface versions (for Samsung and Panasonic).
UI/UX DESIGN • 2013
The design of the key pages of the RBC Business Conference website (RosBusinessConsulting) and the interface for interaction of event participants — with a schedule, messages, invitations and reminders.
RBC Business Conferences
ABSTRACT ARTIST ALEXEY VAULIN
UX/UI DESIGN + TILDA • 2021
A minimalistic website of an abstract artist with a full catalog of works and an invitation to the workshop.
DESIGN + TILDA • 2017
Design and development of a single-page website to showcase and promote a book featuring selected works from the Alexander Lapin School of Photography. Alexander Lapin was a renowned Russian photographer and educator, celebrated for his profound influence on the art of photography in Russia.
LapiN school Photoalbum
Connect2Me Shopping Service
UX/UI design of promo landing page for online service that unites people for joint purchases of popular goods. In 3 resolutions — desktop, tablet, mobile.
UX/UI DESIGN • 2014
Reconstruction of Streltsov Stadium
Website dedicated to the reconstruction of the Eduard Streltsov Stadium in Moscow.
UX/UI DESIGN • 2013
I combine the skills of UX/UI designer, editor and marketer with a tech background and project management experience
SKILLS & EXPERTISE
ux/ui design
Design of online communication, user interfaces, user flows and interaction scenarios. Building the information architecture of the project. Layouts, wireframes and interactive prototypes. Design systems support.
01
web
design
Setting a structure, navigation and style of the project. Delivering the meaning, working with texts and images, storytelling. Creating Figma layouts in key resolutions.
02
low-code
web development
Creating impressive functional websites with advanced animation, custom layout, CSS/JS modifications, technical customization and integrations. Tilda, Squarespace, Webflow, Framer & WordPress.
03
RESEARCH AND ANALYTICS
Analyzing the project, the market, competitors, target audience, user portraits, their tasks and needs. Using User Personas, JTBD, User Flow, CJM, and UX tests. Collecting references, finding solutions and adapting them to the tasks of the project.
04
EDITING, UX COPYWRITING
Highlighting the essence, cutting off the excess. Structuring the text, facilitate perception, and encourage target actions. Feeling the language and style of the text. Keeping an eye on the meaning of communication. Checking spelling and punctuation.
05
COMMUNICATION WITH PRODUCT OWNERS
Facilitating product interviews, collecting information, asking questions, clarifying goals and objectives, filling in the blank spots. Composing technical specifications. Offer ideas and solutions. Presentation of results, argueing, coordination.
06
20 years of PRACTICE
Multifaceted Work experience
I use my experience, multidimensional expertise, expanded vision and taste to create stylish, effective and competent online projects
I have worked in the IT company Reksoft, in the design department of RosBusinessConsulting, in several design studios (ADV), in the press service of the Winzavod Center for Contemporary Art, in an online startup, in an accounting and legal product Pro.Elcode.
in UX/UI design and web development have given me a broad perspective, understanding and flair in how to make online projects high‑quality, visually appealing and solving the tasks of the project and users.
Design is a constant learning process
I continue to learn, develop, and improve my skills, tools and vision. In recent years, I have seriously improved my level in Figma and working with design systems. Сompleted Tilda.Pro course, started using Miro and Notion in my work. Took courses on the product approach and Jobs To Be Done, and on Design Systems.
* DIGITAL EXPERIENCES * USER CENTERED DESIGN * MADE WITH LOVE * DIGITAL EXPERIENCES * USER CENTERED DESIGN * MADE WITH LOVE
DROP ME
A LINE
lET'S CREATE SOMETHING BEAUTIFUL TOGETHER
Write to me to arrange a convenient time for a call. Or briefly describe your task in a message
CONTACTS
Let me know about your task
Write me to arrange a convenient time for a call. Or briefly describe your task
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