ux/ui & product DESIGNER

LOW-CODE WEB DEVELOPMENT

Impressive animated websites using Tilda, Webflow, Framer & Squarespace

Research, JTBD, User Flow, architecture, marketing, storytelling, style and usability

WEB, UX/UI & PRODUCT DESIGN

TRANSFORMING
COMPLEX IDEAS INTO INTUITIVE DIGITAL EXPERIENCES

Transforming
complex
ideas into
intuitive
digital experiences

RU

* empathy * imperfect balance * simple & sophisticated * touch of sence * empathy * imperfect balance * simple & sophisticated

20+ YEARS OF EXPERIENCE

120+ PROJECTS

I CREATE EFFICIENT & USER-CENTERED WEBSITES, PRODUCTS & SERVICES

with a passion for visual storytelling and iterative improvement of UX patterns to meet digital communication challenges

products and services, e‑commerce, media, corporate & promo sites

HI, I AM SASHA ROMANOV

in UX/UI & web design, web development, marketing, editorial and content work

KubeCastle SERVICE for server projects initialization

KubeCastle is a desktop SaaS constructor for experienced programmers to quickly initialize projects and connect standard modules and components. UX/UI design, visual style, illustrations and icons, design system and UI kit setting up.

SAAS • UX/UI DESIGN • 2023

CASE STUDY

PROJECTS

knowledge management system for oil production company

UX/UI design of the professional knowledge management system for 3000+ employees. Complete UX/UI elaboration of a multi-role process-oriented information system from scratch. Interface design, data visualization, visual language development. Interactive prototypes, UX‑copywriting, design system support.

SAAS • UX/UI DESIGN • 2022-2023

CASE STUDY

PRO.ELCODE accounting and lEGAL reference service

UX/UI design of consulting and reference service PRO.ELCODE that helps accountants, lawyers and HR specialists to work with the Consultant.Plus system. Creating a visual style of the product, interacting with management and developers, processing and implementing test results and feedback from service users.

SAAS • UX/UI DESIGN • 2021

Behance CASE STUDY

BEST WEBSITES MADE ON TILDA

Golubitskoe ART Foundation

UX/UI design and website development for the Art Foundation in the winery space in the Krasnodar Territory. A concise combination of standard and custom blocks. Modifications of custom functionality through JS/CSS. 2 language versions + newsletter design.

UX/UI DESIGN + TILDA + JS • 2020

CASE STUDY

Fivelements Habitat Hong Kong

UX/UI DESIGN + TILDA • 2019

UX/UI design, visual style and web development of a complex website for the international wellness brand Fivelements. Created for the opening of the Fivelements Habitat Wellness Center in the business district of Hong Kong. In English, with a short version in Chinese.

CASE STUDY

WEB DESIGN + TILDA • 2021

UX/UI design and website development for Italian production company that develops and implements innovative concepts of wellness spaces, communities and retreat centers around the world.

Alchemy Concepts

Open website

RBC SMART TV AppLICATION

SMART TV • UI/UX DESIGN • 2013

Redesign of the RosBusinessConsulting SMART TV application in two interface versions (for Samsung and Panasonic).

SAAS • UI/UX DESIGN • 2013

UX/UI design of the key pages of RBC Business Conference website (RosBusinessConsulting) and the interface for interaction of event participants — with a schedule, messages, invitations and reminders.

RBC Business Conferences

CASE STUDY

ABSTRACT ARTIST ALEXEY VAULIN

WEB DESIGN + TILDA • 2021

A minimalistic website of an abstract artist with a full catalog of works and an invitation to the workshop.

Open website

WEB DESIGN + TILDA • 2017

Design and development of a single-page website to showcase and promote a book featuring selected works from the Alexander Lapin School of Photography. Alexander Lapin was a renowned Russian photographer and educator, celebrated for his profound influence on the art of photography in Russia.

LapiN school Photoalbum

Open website

AKIMBO CLASSIC WOMEN'S CLOTHING wholesale store

UX/UI design and development of a B2B wholesale store of a Russian manufacturer of women's clothing. Buyers personal accounts, integration with 1C-storage and wholesale ordering of model ranges in sizes.

ECOM • UI/UX DESIGN + WOOCOMMERCE • 2018

Open website

Connect2Me Shopping Service

UX/UI design of promo landing page for online service that unites people for joint purchases of popular goods. In 3 resolutions — desktop, tablet, mobile.

PROMO • WEB DESIGN • 2014

CASE STUDY

Reconstruction of Streltsov Stadium

Website dedicated to the reconstruction of the Eduard Streltsov Stadium in Moscow.

WEB DESIGN • 2013

CASE STUDY

I combine the skills of UX/UI designer, editor and marketer with a tech background and project management experience

SKILLS & EXPERTISE

ux/ui design

Design of online communication, user interfaces, user flows and interaction scenarios. Building the information architecture of the project. Layouts, wireframes and interactive prototypes. Design systems support.

01

web
design

Setting a structure, navigation and style of the project. Delivering the meaning, working with texts and images, storytelling. Creating Figma layouts in key resolutions.

02

low-code
web development

Creating impressive functional websites with advanced animation, custom layout, CSS/JS modifications, technical customization and integrations. Tilda, Webflow, Framer, Squarespace & WordPress.

03

Product RESEARCH AND ANALYTICS

Analyzing the project, the market, competitors, target audience, user portraits, their tasks and needs. Using User Personas, JTBD, User Flow, CJM, and UX tests. Collecting references, finding solutions and adapting them to the tasks of the project.

04

EDITING, UX COPYWRITING

Highlighting the essence, cutting off the excess. Structuring the text, facilitate perception, and encourage target actions. Feeling the language and style of the text. Keeping an eye on the meaning of communication. Checking spelling and punctuation.

05

COMMUNICATION WITH PRODUCT OWNERS

Facilitating product interviews, collecting information, asking questions, clarifying goals and objectives, filling in the blank spots. Composing technical specifications. Offer ideas and solutions. Presentation of results, argueing, coordination.

06

20 years of PRACTICE

Multifaceted Work experience

I use my experience, multidimensional expertise, expanded vision and taste to create projects that drive engagement and accelerate business impact

I have worked in the IT company Reksoft, in the design department of RosBusinessConsulting, in several design studios (ADV), in the press service of the Winzavod Center for Contemporary Art, in an online startup, in an accounting and legal product Pro.Elcode.

in UX/UI design and web development have given me a broad perspective, understanding and flair in how to make online projects high‑quality, visually appealing and solving the tasks of the project and users.

Design is a constant learning process

I continue to learn, develop, and improve my skills, tools and vision. In recent years, I have seriously improved my level in Figma and working with design systems. Сompleted Tilda.Pro course, started using Miro and Notion in my work. Took courses on the product approach and Jobs To Be Done, and on Design Systems. Exploring AI tools.